|
Customer centricity: Getting the business's Strategic Architecture right explains the success of some South African online ventures. Building on concepts of strategic intent and value creation and incorporating knowledge management this article discusses the results of a survey of South African electronic commerce firms. There seems to be a positive relationship between strategic architecture and performance. The findings provide insights into the characteristics of how today’s managers are coping in the networked economy, and it provides some guidelines for improving management performance. The most important dimensions are customer centricity, dynamic pliancy and market exploitability.
To download this, and other articles, visit our download page. |